The shift prompted by digital modes of publication in the relationship between author and reader is quite familiar to those invested in the creation and study of interactive narrative. Janet Murray argues that electronic narrative employs what she terms “procedural authorship” whereby the author establishes the rules of the texts and the rules by which the reader or user engages with the text—effectively allowing the user to weave her own narrative thread through the text according to the rules determined by the author.  Murray declares :

Authorship in electronic media is procedural. Procedural authorship means writing the rules by which the texts appear as well as writing the texts themselves. It means writing the rules for the interactor's involvement, that is, the conditions under which things will happen in response to the participant's actions.